Goal:
Disney tasked us with driving awareness and definite interest in the film launch of a popular story for all audiences.
Campaign:
The 3-sided wrap of the AdPod helped to drive awareness of the film. We developed a simple interactive game that appealed not only to the family audience but enticed the young adults to consider this as their first choice.
Results:
The campaign delivered on both goals through unique and compelling content. We drove their audience directly to ticketing sites achieving a high conversion to actual online ticket sales.
