Disney's The Jungle Book

Goal:

 

Disney tasked us with driving awareness and definite interest in the film launch of a popular story for all audiences. 

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Campaign:

 

The 3-sided wrap of the AdPod helped to drive awareness of the film.  We developed a simple interactive game that appealed not only to the family audience but enticed the young adults to consider this as their first choice.

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Results:

 

The campaign delivered on both goals through unique and compelling content.  We drove their audience directly to ticketing sites achieving a high conversion to actual online ticket sales.