Disney tasked us with driving awareness and definite interest in the film launch of a popular story for all audiences.
The 3-sided wrap of the AdPod helped to drive awareness of the film. We developed a simple interactive game that appealed not only to the family audience but enticed the young adults to consider this as their first choice.
The campaign delivered on both goals through unique and compelling content. We drove their audience directly to ticketing sites achieving a high conversion to actual online ticket sales.