Angry Birds

Goal:

 

Having a strong base of awareness on this very popular brand, Sony wanted to drive excitement and first choice opening weekend.

 

Campaign:

 

In addition to wrapping the AdPod with this popular brand, we created interactive content that drove shoppers to engage with Angry Birds.

 

Results:

 

This campaign delivered our highest traffic ever for a branded effort. We saw huge lines of all demographics waiting to interact with this compelling content.  75% of all viewers followed through with an engagement. Of those who engaged we drove a 50% conversion rate to request for additional information via their mobile device.

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