Having a strong base of awareness on this very popular brand, Sony wanted to drive excitement and first choice opening weekend.
In addition to wrapping the AdPod with this popular brand, we created interactive content that drove shoppers to engage with Angry Birds.
This campaign delivered our highest traffic ever for a branded effort. We saw huge lines of all demographics waiting to interact with this compelling content. 75% of all viewers followed through with an engagement. Of those who engaged we drove a 50% conversion rate to request for additional information via their mobile device.