Acura sponsored a music festival at the Hollywood Bowl. The goal of this campaign was to capitalize on the heavy traffic with a clutter buster approach to drive awareness of Acura’s current promotional offerings along with interest in the vehicle that was on-site.
We wrapped one 3-sided interactive pod with Acura branding to drive awareness of the product and developed immersive content on all three screens to push the current promotional elements provided by Acura. Music lovers flocked to the stand alone AdPod and played a simple game that unlocked information about the vehicles and the current deals.
The AdPod campaign reached one-third of all music attendees. More than 50% of interactions resulted in request for more information. Acura was thrilled with these results.